Selected Work · 2016 — 2026
Every result here began as a reputation someone chose to keep. We don't chase impressions. We turn hard-won credibility into a position, a voice and a system — then let the outcomes speak.
Client names are withheld by request. The work speaks for itself. All work 40 CFO & Advisors 1 Email 7 Inbound / Lead gen 4 Product / Redesign 4 LinkedIn Brand 8 LinkedIn Lead gen 8 AEO 8
CFO & Financial Advisors 1 projects Repositioning senior advisers and finance leaders into a category of one.
Flagship · CFO & Financial Advisors
Client confidential
Renée Condylis
Senior Financial Adviser · Name withheld
A financial institution managing A$220B+ in assets for institutional investors, family offices and private clients.
Before
“Senior Financial Adviser”
Generic positioning — indistinguishable from thousands of advisers. Stock banner, no value proposition, no narrative carried across Google or AI search.
→
After
“Trusted Wealth Architect for Generations”
Premium specialist positioning for HNW families & business owners — intergenerational wealth, succession, governance. One consistent story everywhere it's searched.
+21,161%
Impressions vs prior week
Top 1%
Industry SSI — 59 vs 31 avg
5 leads
Qualified, first 24 hours
$600M
AUM partnership inquiry
“The engagement has been super strong. I'm getting messages from exactly the type of clients I want to work with — established families who understand the value of long-term wealth structuring.”
— Senior Financial Adviser · Wealth management
Email Marketing 7 projects Lifecycle and campaign work — revenue drawn from lists that already existed.
Email
Global streaming service
Streaming · Email
Valentine's campaign: segmentation, 5 warm-up sequences per subscriber type, 3 A/B tests, automated follow-up, paid-social sync.
+74%
Paid accounts (lapsed)
Email
Direct-to-consumer retail
Retail · Email
Infobusiness launch methodology applied to e-commerce: warm-up sequences + promos on existing lists.
Email
Multi-location dental group
Healthcare · Email
Retention chains, family & individual treatment subscriptions, partner referral program to cut CAC.
Email
Fitness & training app
Consumer app · Email
Reward system for engagement, welcome series for new users, status-triggered notifications.
Email
B2B software company
B2B product · Email
A single B2B email converted into a recurring monthly subscription revenue stream.
Email
Established creator list
Broadcast · Email
One email to an existing subscriber base.
Email
Enterprise services firm
B2B · Email sequences
Major B2B deal closed entirely through email outreach and nurture sequences.
Inbound & Lead Generation 4 projects Inbound systems built from zero: content, search and a steady flow of qualified conversations.
Inbound engine
SEO
CONTENT
PAID ADS
LINKEDIN
Inbound / Lead gen
Global AI collective
Inbound · LinkedIn
Built inbound lead flow and LinkedIn presence from scratch. Deal sizes from $11K to millions.
3×
Leads mo 1 vs prev 3 mo
Inbound engine
SEO
CONTENT
PAID ADS
LINKEDIN
Inbound / Lead gen
IT outsourcing firm
IT services · Inbound
Built an inbound system from zero: SEO, content, lead-generation infrastructure.
Inbound engine
SEO
CONTENT
PAID ADS
LINKEDIN
Inbound / Lead gen
Premium auto workshop
Automotive · Dubai
Full launch from scratch: website, paid ads, funnel and lead gen for a new service center.
Inbound engine
SEO
CONTENT
PAID ADS
LINKEDIN
Inbound / Lead gen
Online education brand
EdTech · Lead gen
Zero-to-launch: landing page, paid ads, conversion funnel.
250
Leads in 7 days / $100
Product & Redesign 4 projects Repositioning and redesign — a clearer story, and a measurable lift in conversion.
Product
Industrial equipment maker
Manufacturing · Product + Email
Relaunched a manufacturing business from deep loss using inbound + email across CIS markets.
Product
Microbiome-analysis product
HealthTech · Product
International health product. Full redesign and repositioning for new-market entry.
Full
Redesign + repositioning
Product
Government IP registry
Public sector · Product
Redesign, landing pages, sales email chains, full funnel and rebranding.
Product
Rail-logistics platform
Logistics · Product
Repositioning in services: sales funnel, website redesign, commercial proposal.
LinkedIn Brand 8 projects Founder and executive presence, built one considered post at a time.
LinkedIn Brand
B2B SaaS founder
LinkedIn brand
Thought-leadership strategy from scratch. Product-led narrative, category positioning, cadence.
500K+
Impressions / quarter
LinkedIn Brand
CFO, fintech startup
LinkedIn brand
Executive presence build: financial thought leadership, board-level visibility, speaking pipeline.
LinkedIn Brand
CEO, Series A startup
LinkedIn brand
Fundraising narrative built on LinkedIn ahead of Series A. Investor visibility, trust signals.
12
Investor intro requests
200K+
Impressions pre-round
LinkedIn Brand
Co-founder, HR tech
LinkedIn brand
Niche authority positioning in HR. Content framework, ghostwriting, engagement strategy.
600K+
Impressions / quarter
LinkedIn Brand
Founder, legal tech
LinkedIn brand
Cold start to recognized voice in legal tech. Contrarian takes, product storytelling.
LinkedIn Brand
VP Sales, enterprise SaaS
LinkedIn brand
Social-selling system: personal brand as pipeline driver, warm outreach on top of content.
+40%
Reply rate on outreach
6
Pipeline deals from content
LinkedIn Brand
CEO, climate tech
LinkedIn brand
Positioned founder as category creator in climate SaaS. Press pickup from LinkedIn content.
LinkedIn Brand
COO, B2B marketplace
LinkedIn brand
Operational thought leadership: systems, scale, team-building. Lifted company-page reach.
LinkedIn Lead Generation 8 projects Precise outreach — the right accounts, warmed by content before the ask.
LinkedIn Lead gen
B2B SaaS
SMB · LinkedIn lead gen
ICP: ops managers, 50–500 · Offer: free workflow audit · ACP $12K/yr.
LinkedIn Lead gen
B2B consulting firm
LinkedIn lead gen
ICP: ops & transformation directors, 200–2000 · 30-min strategy session · ACP $25K.
LinkedIn Lead gen
Enterprise software
DACH · LinkedIn lead gen
ICP: CTOs & IT directors, 500+ · live demo + ROI calculator · ACP $80K.
LinkedIn Lead gen
Recruitment tech
LinkedIn lead gen
ICP: HR directors & TA leads · 2-week free trial · ACP $18K/yr.
LinkedIn Lead gen
Fintech (payments)
LinkedIn lead gen
ICP: CFOs & finance ops, mid-market · savings analysis report · ACP $40K.
LinkedIn Lead gen
Cybersecurity startup
LinkedIn lead gen
ICP: IT managers & CISOs, 100–1000 · free vulnerability scan · ACP $30K.
LinkedIn Lead gen
Marketing agency
B2B · LinkedIn lead gen
ICP: CMOs at growth-stage B2B · marketing audit · ACP $8K/mo retainer.
LinkedIn Lead gen
E-learning platform
B2B · LinkedIn lead gen
ICP: L&D managers & CHROs, 300+ · free pilot cohort · ACP $15K.
Answer-Engine Optimisation 8 projects Being the source that AI cites when your buyers ask.
AEO
Fintech SaaS
AP automation · AEO
Structured content & entity optimization targeting "best accounts payable software".
ChatGPT
Cited — AP software
AEO
HR platform
Engagement · AEO
Answer-optimized content for high-intent HR queries; core-category AI Overview placement.
AI Overview
Google — engagement tools
+210%
AI-referred sessions
AEO
Legal tech
Contracts · AEO
Perplexity & ChatGPT visibility via structured FAQ and comparison content.
Perplexity
Cited — contract mgmt
3
AI platforms citing brand
AEO
Cybersecurity
Zero trust · AEO
Entity-building & topical authority for zero-trust and network-security queries.
Claude + GPT
Cited — zero trust
+180%
GPT-referred traffic
SMB BI queries structured around decision-maker questions across ChatGPT & Perplexity.
Top 3
ChatGPT + Perplexity
AEO
Corporate e-learning
AEO
AI Overview & ChatGPT visibility for L&D and corporate-training queries.
AI Overview
Google — training platforms
AEO
Climate tech
Carbon accounting · AEO
Built AI-answer presence before the space got crowded — first-mover answer share.
ChatGPT
Cited — carbon accounting
First
Mover, AI answer share
Structured content to dominate AI answers for buyer-stage RevOps queries.
GPT + Gemini
Cited — RevOps
+420%
AI-referred traffic, 4 mo
